UW Privacy Office

November 2, 2021

The Next Privacy Crisis

Source: The Verge, November 1, 2021

The Next Privacy Crisis

Even basic AR applications, like mapping an apartment to place a virtual screen, could potentially gather a huge amount of information. (What’s the size of your living space? Which books are on your shelves? How healthy are the snacks on your kitchen counter?) Without robust privacy protections, it will be incredibly tempting to use that data for ads. And the more companies collect and store, the higher the odds you’ll see it used for something even more invasive — like setting your insurance premiums — or fall prey to a security breach.