UW Privacy Office

November 24, 2021

A look at the intimate details Amazon knows about us

Source: Reuters, November 19, 2021

A look at the intimate details Amazon knows about us

Amazon collects data on consumers through its Alexa voice assistant, its e-commerce marketplace, Kindle e-readers, Audible audiobooks, its video and music platforms, home-security cameras and fitness trackers. Alexa-enabled devices make recordings inside people’s homes, and Ring security cameras capture every visitor.

Such information can reveal a person’s height, weight and health; their ethnicity (via clues contained in voice data) and political leanings; their reading and buying habits; their whereabouts on any given day, and sometimes whom they have met.