UW Privacy Office

January 29, 2020

Do You Care About Privacy as Much as Your Customers Do?

Source: Harvard Business Review (online), January 28, 2020

Do You Care About Privacy as Much as Your Customers Do?

A 2019 survey conducted by Cisco of 2,601 adults worldwide examined the actions, not just attitudes, of consumers with respect to their data privacy. The survey reveals an important new group of people — 32% of respondents — who said they care about privacy, are willing to act, and have done so by switching companies or providers over data or data-sharing policies. We call this group privacy actives and, to our best knowledge, this is the first time such a group has been identified.